Over the past year, there’s been so much buzz around GenAI. Many companies jumped into integrating GenAI, fuelled by an irresistible wave of FOMO. However, some have come to realise that despite the substantial investments in LLMs, the returns are, well, underwhelming. So, does GenAI not work?
Absolutely not. GenAI can bring enormous benefits to any business. But if you find that it's not delivering, let's explore why that might be the case and how to adjust your approach.
1. Lack of robust data infrastructure
Quality data is the lifeblood of GenAI. Simply "feeding" raw data to an LLM isn't enough; you need a robust, centralised data infrastructure with detailed metadata about the source, structure, and significance of your data. This will help GenAI contextualise and provide actionable insights, advancing your business forward.
2. Misalignment in application scope
Often, businesses employ GenAI in areas that heavily rely on text, code, and number manipulation. Take marketing as an example. But if your sales team is already overwhelmed with more leads than they can handle, improving marketing with GenAI might not be the best use of resources. So, make a list, check it twice, and ensure you're targeting the most impactful areas for integration of GenAI.
3. Staff readiness
Another challenge for companies is bridging the skill gap employees face when working with GenAI. Sure, you might give them a handbook on prompt writing or query formulation, but do they really know how to leverage GenAI as a powerful personal assistant? This often stems from a lack of understanding of GenAI's holistic potential for your business.
4. Security concerns
When we talk about GenAI, the first question usually asked is about data security and confidentiality. While GenAI has the potential to enhance productivity – with recent studies from BCG showing a boost of up to +43% – there are also heightened risks associated with data confidentiality. Therefore, it's crucial to mindfully employ LLMs and fortify your data protection mechanisms. One weak link and you risk compromising sensitive information.
5. Unsatisfactory user experience
Finally, no matter how secure or data-rich your LLM is, it won't be used to its full potential without intuitive design and thoughtful user experience. So, make sure the interface is as streamlined and effective as possible.
How to solve these problems?
Our team is ready to help you maximise the potential of GenAI for your business. Here's how we can assist:
- Data Foundation: We construct a reliable, modern data infrastructure, setting the stage for GenAI's optimal performance.
- Security: We help you adopt best practices ensuring that all sensitive information in your organisation remains intact and secure.
- Strategic AI Deployment: We help you identify areas where applying GenAI can maximise the value for your business.
- GenAI Workshops: We equip your team with essential GenAI knowledge through our custom-tailored workshops, suited for all staff levels.
- User-Friendly Design: We craft intuitive, top-tier design strategies, ensuring a smooth user experience across all your GenAI-driven products.
